Introduction and Background:

Solace seeks an experienced fundraising consultant to lead our upcoming Ramadan campaign. We are looking for a consultant who can take end-to-end ownership of this campaign, from inception to execution.

Recognizing the significance of the holy month of Ramadan, a period of giving and reflection, our charity aims to tap into this spirit of generosity to advance our cause and further our mission.

Objectives: 

The fundraising consultant will:

• Develop and oversee the execution of a focused Ramadan fundraising campaign.
• Engage with the Muslim community and beyond to raise awareness and financial support for our cause.
• Create a compelling campaign that aligns with Solace’s mission, the values of Ramadan and resonates with potential donors.
• Set clear fundraising targets for the campaign and ensure they are met.

Campaign Management:  

• Plan, coordinate, and implement fundraising campaigns, including online and in person community events. 
• In cooperation with the Marketing coordinator, create compelling fundraising materials.
• Monitor campaign progress, evaluate outcomes, and adjust strategies as needed to achieve fundraising targets.  

Scope of Work: 

• Needs Assessment: Understand Solace’s current positioning, donor base, and financial needs to tailor the campaign.
• Campaign Design: Create a comprehensive Ramadan fundraising campaign plan.
• Stakeholder Engagement: Connect with mosques, community centers, influencers, and other potential partners to rally support for the campaign.
• Digital Strategy: Develop a digital fundraising strategy that includes social media campaigns, emails, ads etc. and collaborate with the marketing team to implement it.
• Event Planning: Collaborate with our events coordinator to organize fundraising events or iftars to foster community involvement and donations.
• Monitoring & Reporting: Track the campaign’s progress, provide regular updates , and adjust the strategy if needed to meet the fundraising targets.
• Post-Campaign Evaluation: After Ramadan, provide a detailed report on the campaign’s performance, lessons learned, and recommendations for future campaigns.

Expected Deliverables:

• A comprehensive Ramadan fundraising campaign plan.
• Promotional materials for the campaign (digital and print) to be produced jointly with the Marketing Department.
• A digital fundraising strategy with clear KPIs.
• Regular progress reports.
• Raising more than 75% of our yearly needs of unrestricted funds.
• A post-campaign evaluation report.

Duration and Timeline:

The consultant will be engaged for four months starting from December 15^th, 2023 to April 15^th, 2024.

The envisaged timeline is:

• Month 1: Needs assessment, preliminary groundwork, and campaign conceptualization.
• Month 2: Finalizing campaign blueprint, initiating stakeholder engagement, and preparing for the campaign launch.
• Month 3: Official campaign launch, ongoing execution, and active management.
• Month 4: Campaign winding down, primary reporting, and post-campaign full report.

Requirements:

• Proven experience in leading successful fundraising campaigns, preferably in a context relevant to Ramadan.
• Strong connections within the Muslim community and understanding of the cultural and religious significance of Ramadan for the UK Muslim community.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work independently and collaboratively with Solace’s team.

How To Apply:

Interested consultants are invited to submit a CV or portfolio showcasing previous fundraising campaigns and a cover letter.

Applications should be sent to [email protected] by November 30th.

Details regarding consultancy fees will be discussed during the interview process to ensure a transparent and mutually beneficial arrangement.